Aug 11, 2017
“I think there’s a real connection between the diner, the chef and the food when you can see into the kitchen,” Kilgore says of Ember. Kilgore adds he will be experimenting with foods not typically grilled at Ember, and he’s also working with his designer, Mark Diaz, on creating new tools for grilling. He says the food will be “classical but with a creative edge.”
Mark Alan Diaz Design - AKA M.A.D. Design Group Co.
Established 2005 is a collective of collaborative beings grounded in Hospitality, guided by the passion for Design, Process, and Progressive Thinking! We love to dream, design, explore, create personalize, build, customize, curate and craft progressive hospitality experiences for Bars, Nightclubs, Restaurants, Events and Boutique Venues, for all that inhabit them. We pride ourselves in the development of strong narratives, refined details, realistic thinking and our accurate sense of thoughtful discrimination and taste, which of course we oversee in all of our projects. We wish to return considerable richness and enthusiasm to the design world, clients and our friends.
NOTE: We on occasion take ourselves way to seriously and yet at other times not serious enough. ;)
INTERIORS Interior Architecture, Interior Designer, Industrial Designer, Concept Design, Space Planning, Furniture & Fixture Selections, Design + Build, Mood Boards, Production Designer, Pop-up Design, Schematic Design, Design Development, Consulting, Construction Documents, Construction Supervision, Renderings, Interior Guidelines, Site Selection, Styling
INDUSTRIAL DESIGN Furniture & Fixture Design, Brainstorm, Consulting, Concept Design, Mood & Story Boards, Define, Ideate, Drafting Services, Prototype, Build, Analyze
GRAPHICS Logo Design, Brand Guidelines, Stationary, Packaging, Print Collateral, Pitch Decks, Collateral Design, Packaging, Wayfinding, Signage
BRANDING Consulting, Creative Direction, Brand Ideation, Naming, Brand Identity, Brand Guidelines, Market Strategy
CONTENT CREATION Illustration, Animation, Motion Graphics, Short Videos, Copywriting, Art Direction
HOSPITALITY Hospitality Modeling, Menu Development, Beverage Development, Programming Consultation, Loyalty Programs, Operations Consultation, Marketing & PR Strategy
We deliver! Its that simple. We dive deep into thought, dream up narratives for each space and then we create!!!! We have design, built, concept and collaborated on some of the most well known taste making hospitality project in Miami before expanded to left coast - Los Angeles, California. We love to exceed your expectations and we promise we will. Seriously. We spend our time to get to know you, the project, the vision, your tribe, your competitors and your neighbors before we start. We make every consideration possible to land the best possible result. We are driven to do our best and make the project a place you live and love!
The materials, details, and concepts we generate are developed around your brand and will encompass what you believe in! We bring life and soul into every single thought we present. Often we will spend lots of time on the smaller details to make sure everything is as perfect as your brand deserves. We spend our time exploring the brand and often add much needed value to what is an excellent idea/ concept. We love to give and to develop with you. We feel that the best projects are those where the client is the instigator of what they want to bring to there guests, followers, employees and inhabitants of the space. We can and will compliment any style or design you are trying to achieve, while making it personal to you and your brand.
We sculpt thought into reality, combining form and function while developing your dreams into reality.
MAD - Mark Alan Diaz has quickly become a groundbreaking designer in the hospitality world. He has worked on projects from New York City to Miami and Los Angeles, and in many smaller markets nationwide. A rare talent in the hospitality world, Mark understands what it takes to build what he designs, from a cost, time, and operationally functional perspective. No doubt his understanding has its roots in his having worked in the hospitality business in several positions to put himself through college for design. While it may seem like a common attribute for a designer, Mark’s ability to understand not only the aesthetics but the function of a space is in fact a rare trait for those operating in his field. The transition from design to construction, and from opening to operating, can be tricky even for those with a substantial amount of experience. Mark’s capacity for clearly seeing how his vision for a given project translates through all those phases makes him a vital player on the Invictus Hospitality team.
Mark Diaz is also a recognized innovative materialist, luxury retail architecture detailed designer, and fine-finish carpentry builder. His custom designs seamlessly blend thought and storytelling with materials which speak to venues’ unique identities. Mark has worked alongside some of the most reputable chefs, architects, and design firms in the nation. Known for creating distinctive, soulful spaces and structures with thoughtful, edgy design, in 2011, Mark captured a national audience as a finalist on America’s top-ranked reality design competition television program, “Design Star” on HGTV.
Mark’s inventive style transforms everyday life, one space and one object at a time. He has been bringing an influential juxtaposition of build-design projects to the hospitality (bars, restaurants, nightclubs), retail, music, and television industries since 2005.
MAD – AKA Dreamer / Compulsive Think-aholic / Mr. Details / MAD Craftsman / Textural Intuitive
Mark is happy to announce his newest collaboration with Executive Chef Brad Kilgore in Miami’s fastest growing luxury shopping district known as the Miami Design District. The latest creations include Ember Restaurant, Kaido and Ama design and built within the Freeland Buck Designed Facade.
Mark has also worked with and alongside Hillsong, RedBull, Open Vessel and Barteluce Architects & Associates (now Callison Architects, as of 2011) and the late Randall A. Ridless Interior Design revolutionizing fixtures and furniture offerings for Bergdorf Goodman, Verdura, Lambertson Truex, Van Cleef & Arpels, Tiffany’s, Burberry and Saks Fifth Avenue, and became the Assistant Furniture Designer for Cartier and Assistant Project Architect for Madison Jaguar and Parkway Toyota.
He has also worked alongside Designers as Nathan Taylor(Hillsong), Stephane Dupoux(Ceilo Nightclub), Juan Carlos Arcila-Duque(Mynt Nightclub) and Michael Wolk(Furniture Design).
Additional well known hospitality clients have been Jack Penrod(Pearl & Nikki Beach), David Tornek(Meat Markey & Touch Restaurant), and Executive Chef Roly Cruz-Taura(Biltmore Hotel in Coral Gables).